Aura Frames
Aura is a digital picture frame designed to help people stay connected to the moments and people that matter most. My work spans retail, photography, packaging, and product marketing, shaping how the brand comes to life across physical and digital touchpoints.
I lead retail creative across key partners, develop and produce studio photography, and translate Aura’s visual identity across campaigns, merchandising, and customer-facing experiences.
Role
Art Direction
Photography
Brand Design
Creative team
Ferris Caldwell / Creative Director
Lindsay Keeley / Design Lead
Nina Bishop / Senior Designer
Enya Do / Junior Designer
Scott Chapps / CCO
Mother's Day
For Aura’s Mother’s Day campaign, our in-house team created a warm, lifestyle-driven image library centered on the everyday rituals of family life.
I photographed a range of slice-of-life vignettes, balancing soft naturalism with considered styling to keep the imagery feeling personal, elevated, and distinctly Aura. The imagery was composed to remain flexible across email, web, and other campaign creative.
Holiday
Aura’s holiday campaign called for a brighter, more graphic photographic direction built around the joy of gifting. 
Working with jewel-toned backdrops, bold compositions, and classic holiday props, I photographed a flexible image library spanning hero product moments and animated still lifes. Each composition was designed to translate across email, direct mail, retail, and web.
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